A question that stayed
with us for six years
Before VESL, we built a company in the sleep space. The premise was simple: sleep is a basic human need that most people underinvest in. We spent years helping people improve something they do every single day without thinking about it.
Water was the natural next step.
It started at home. One of our founders was moving into a new house when his wife suggested installing a whole-house water filtration system. His first reaction was the same one most people have: why would I filter anything beyond what I drink?
"You filter what you drink. But the water that touches your skin and lungs for ten minutes every day — that you just accept."
Municipal water treatment adds chlorine to kill bacteria — that's necessary. But the chlorine stays in your water all the way to your showerhead. When you turn on a hot shower, it becomes a gas you're breathing in. Hot water opens your pores, and your skin absorbs what's in the water more readily than your stomach would from a glass.
Once we understood that, we couldn't stop thinking about it. For six years — through another company, through careers in wellness — the question kept coming back. We watched an entire category form around the idea. And we kept seeing the same problem.
