Every morning, you're washing away your beauty routine —
and aging your skin by 15 years.
Most women who care about their skin already know this.
The question is whether you'll do something about it.
Every night, you cleanse, tone, apply your vitamin C serum, your retinol, your peptide cream. You massage in eye cream. You never skip sunscreen. You've read every ingredient list. You've invested in your skin.
But every morning, you step into the shower and undo it all. The water cascading over your face and body isn't just water — it's a chemical cocktail that strips away your skin's protective barrier, accelerates aging, and makes every product you use less effective.
"Your shower is the missing piece in your skincare routine. And it's working against you."
The EPA regulates only about 90 contaminants — many standards are decades old, failing to protect against the thousands of chemicals now present in our water supplies.
Strips skin and hair of protective oils, causing chronic dryness and premature aging. When heated, vaporises into chloroform — a known carcinogen you inhale.
Found in 45% of US tap water. Linked to immune damage, hormonal disruption, and increased cancer risk. Bioaccumulate in your body over time.
Lead, arsenic, and copper from aging pipes. Potent neurotoxins and carcinogens that hot water dissolves faster and your dilated pores absorb more readily.
The most common groundwater contaminants from agricultural runoff. Linked to reproductive harm and readily absorbed through skin during bathing.
"Skin absorption of contaminants has been underestimated and ingestion may not constitute the sole or even primary route of exposure."
— American Journal of Public HealthHeat increases skin permeability by 127%. 64% of total contaminant exposure from water comes from bathing, not drinking. A 15-minute shower equals drinking 8 glasses of contaminated water.
Women spend fortunes on anti-aging serums and hair treatments, all while unknowingly sabotaging their efforts every single morning. The fix isn't a better serum — it's cleaner water.
Filter out the chemicals, and watch your skin — and your entire routine — transform. Here's what happens when your water finally works with you, not against you.
You've invested in your serums. Now protect that investment. For less than a single bottle of retinol, filter out the chemicals undoing your routine every morning.
Pre-launch pricing available while spots last. Price increases to $69 at full launch.
We are so confident you will see and feel the difference that we offer a 60-day, no-questions-asked, money-back guarantee. If your skin doesn't feel softer, your hair shinier, and your products more effective — simply return it for a full refund. You have absolutely nothing to lose.